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OTT: Sleep Station, The Last Parade
Employees at Seattle law firm Hagens Berman Sobol Shapiro recently got a big incentive to take up the sport. Management promised bicycles worth $3,500 to any employee who pledges to bike to work three months out of the year.Sounds like a win-win scenario to me. Full story here.
Firm managing partner and cyclist Steve Berman said he wanted to find a way to reduce the firm's carbon footprint and encourage fitness.
Berman said he gets the bikes at cost from Ridley Bicycles for about $1,800.
So far, 35 of the firm's 100 employees have signed up. Berman expects to hand out the bikes by May, and it will cost the firm $63,000.
The price was worth it, he said.
"As an employer, I was, like, over the moon in terms of the positive reaction that I got for this," he said. "First, I was worried that some of my partners would think that I was wasting firm money."
In my report on eroica I forgot to mention one of the craziest things I’ve ever seen. We’re flying down this hill and see these 2 deer off in the field to the left. All of a sudden they’re flying towards us, one jumps over the field, and the other tries to go straight through, full blast. It t-bones the guy 2 ahead of me, fully takes him and his bike off into the ditch, and the rest of us fly by unscathed, fur flying through the air. Guess poor bambi didn’t make it, and the rider had a quick trip to the hospital. Unreal. Pretty much thought I was going to die. Lucky that deer was moving so fast…. Crazy.And finally, check out the last few kms from yesterday's stage 3 of the Tirreno-Adriatico. "The wall" of Montelupone. 20% grade. And not just once but twice. The motorcycles were crashing. And some riders had to resort to pushing their bikes up the hill. Ouch.
Minutes of the 2013 MennoCross Meeting from dnb on Vimeo.
DarkCross 2013 Crooked Bros. Matt and Jesse shot the footage, our own JP edited and applied the old skool looks. Sweet.A good place to find white people on a Saturday is at a Bike Shop. Bike shops are almost entirely staffed and patronized by white people!At least we can say we come by it honestly. An interesting site in general. #81 is Graduate School. Check. #78 is Multilingual Children. Check. The Conchords make an appearance in #77, while the neighborhood many of us live in shows up in #73. And on and on. I'm not sure whether it's humorously insightful or kind of disturbing. Probably a bit of both.
But not all white people love bicycles in the same way, there is much diversity. First up, we have the younger urban white folks who absolutely love their fixed gear bicycles. These are seen all over college towns, Silverlake in LA, Williamsburg in Brooklyn, Queen West in Toronto, and Victoria, British Columbia. Fixed gear bicycles meet a lot of requirements for white person acceptance. They can be made from older (i.e. vintage) bicycles, thus allowing the rider to have a unique bike that is unlikely to be ridden by anyone else in town. They are also easily customizable with expensive things Aerospoke rims, Phil Wood Hubs, and Nitto Parts. The combination of rare bicycles and expensive parts makes it easy for white people to judge other white people on the quality and originality of their bicycles. This is important in determining if someone is or isn’t cooler than you.
White people also like Mountain Bikes because it lets them be in nature. It’s really not more complicated than that.
And finally, they love expensive Road Bikes and the accompanying spandex uniforms. This enables them to ride long distances and wear really tight clothes without any social stigmas. These types of riders will spend upwards of $5,000 on a bicycle and up to $400 on accessories, but will not ride to work. Perhaps because they cannot wear the spandex. It is important that you never question why someone needs a $5000 bicycle since the answer is always “performance.”
For the most part, these rules have been unisex. But there is a special category of bicycles that appeal far more to white women, the European city bike (pictured). White women have a lot of fantasies about idealized lives, and one of them is living in Europe and riding around an old city on one of these bikes. They dream about waking up and riding to a little cafe, then visiting bakeries and cheese shops and finally riding home to prepare a fancy meal for their friends who will all eat under a canopy with white Christmas lights. This information can be used to help gain the trust/admiration of a white woman, especially if you can pull off a lie about how your mother told you about how she used to do all of these things when she was younger.
And of course, it goes without saying that white people who ride bikes like to talk about how they are saving the earth. If you know a person who rides to work, you should take them aside and say “Hey, thanks. Sincerely, The Earth.” Then give a thumbs up. That white person will ride home on a cloud.
Lovers of Paris-Roubaix can get an early fix of off-road action this weekend as the Italians tear up the tarmac for the Monte Paschi Eroica.CN also has a preview with some more detailed info on the various gravel sections, a race map, elevation chart, etc.
The race is based upon the 10year old cyclo tourist event that included a professional category for the first time in 2007.
The “Eroica” (or Heroic) cyclo tourist event is run over gravel roads in the Chianti region of Tuscany and encourages riders to participate on classic era bicycles to capture the heroic spirit of the ride. In a change from 2007, however, the RCS organised events will be split, with the Pro race being held in the spring and the cyclo-tourist event remaining on its traditional calendar spot in October. The Pros of course will not be forced to wrap spare tyres around their shoulders, or wear woollen jerseys to get into the spirit of the race, all of that will be saved for the cyclo-tourists.
Known in Italian as strade bianche (white roads) the seven unsealed gravel sections that form the heart of the unusual event, vary in length from 2.4km up to a butt-busting 13km with the 181km race finishing in Sienna’s famous Piazza del Campo.
PEZ favourite, Magnus Backstedt, was to be making his return to racing at l’Eroica, telling RoadCyclingUK.com, “I'm not sure what to expect to be honest, but all I'll say is don't expect a 'heroic' ride from me! I just have to ease back into it and get myself used to jumping around again. Paris-Roubaix is my number one goal and I am back on target.” As we went live this morning, however, the big Swede is not on the official start list, so Stuart O’Grady of CSC may have to take the on the responsibilities of “former Paris-Roubaix Winner” in the Italian race.
In all, 120 riders will be contesting the event, won last year by CSC’s Alexandr Kolobnev and one very interested spectator will be The PEZ himself, who will be tackling the cyclo-tourist event over the very same roads later in the year.