The cobbled classics season starts today with the E3 Harelbeke. The race gets its name from a highway and doesn't exactly scream AWESOME. But the organizers have tried to compensate for that with an interesting series of billboards placed along that highway and others in Belgium. Last year they went with the tried and true advertising formula in which the podium girl lost her clothes.
It seems that resulted in too many crashes. So this year they tried something a bit different: less podium girl and more podium Oma.
Read the story here.
The E3 Harelbeke serves to get everyone primed for the Tour of Flanders next weekend and Paris-Roubaix the following. My boyfriend was the first to arrive at the finish line in Harelbeke in each of the past two editions of the race. Can he make it three in a row? Watch the race to find out.
Live streaming options here.
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